The approach for designing Advalight’s new visual identity was built around three core values: minimalism, luxury, and a medical feel. The goal was to evolve their brand without losing the visual connection to what they already had.

When it came to their merch, Advalight wanted a more clean, luxurious, and clinical look — while still making use of their signature color palette, but in a more subtle and refined way.

Yellow, in particular, can be a tricky color to work with, as it’s often associated with sales or discount messaging. To balance that out and elevate the overall look, I introduced gradients — a modern design trend that adds depth and sophistication, helping position Advalight’s identity as both premium and professional.

To further balance the boldness of yellow, I paired it with a neutral base of greys and whites, using yellow only in small details and accents inside the merch. This helped maintain brand recognition without overwhelming the design — creating a clean, high-end feel across their merch.